Sample Plan — Marketing Plan — Seminar Company

Each One Page Business Plan has five components that work together,
Vision, Mission, Objectives, Strategies, and Plans!*
  
vision
The marketing department will have sold enough seminar seats and products to allow the company to reach its annual sales goal.
mission
Our mission is to provide graphic artists with the software knowledge they need to migrate their businesses to the web.
objectives
blue dot Sell 2007 seminar seats nationally in the next 12 months
blue dot Sell $46 average per attendee books and tapes at each seminar
blue dot Average 50 attendees per seminar
blue dot Increase gross margin to 72% on seminar seats
blue dot Maintain COGS on books and tapes at 26%
strategies
blue dot Use direct mail to purchasers of Adobe Products
blue dot Stress the business opportunity rather than the fact they will be learning software
blue dot Offer book and tape set bundles to increase average purchase
blue dot Increase the amount of on-site salespeople
blue dot End quantity discounts on multiple sign-ups from single company
blue dot Launch email newsletter to promote seminars
plans
blue dot Redesign seminar mailer to stress business opportunity angle by January 15th
blue dot Design promotional piece to highlight better margin book and tape bundles by April 1st
blue dot Contact temp agencies in each seminar city to supply additional sales help two weeks before each program
blue dot Hire writer by March 3rd to edit new online newsletter
  * This plan is a static sample. To see performance scorecards
and progress reports go to the System Tour